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Social media analytics: company brand management on social media sites
Consumer Generated Media (“CGM”) is the term that encompasses all social media content on the Internet authored by consumers. This content ranges from blogs, to social networks, consumer review sites,...
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Virtual Worlds London 2007: virtual worlds analytics and brand engagement
With my web analytics association social media hat on, this week I was at the Virtual Worlds Conference, there was much talk of what brands are doing in these worlds such as Second life, Habbo Hotel...
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Digital cream: revealing debating at econsultancy’s marketing event
Today at econsultancy’s digital cream, digital marketers, social media – ites, search – ites, and web analytics ites thronged together and debated. It was actually fascinating and informative so a big...
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